Hidden in Plain Sight

Hidden in Plain Sight

4.11 - 1251 ratings - Source

Established firms must innovate to survive, but they often struggle to look beyond their own goods and services for innovation. Joachimsthaler provides new and renewed marketing tools and techniques to design and deliver products that are extremely relevant in certain customer contexts.But they might change the way they use their car stereo and certainly have less need to carry a second set of CDs in their ... that protects against water damage ( if a water pipe breaks, an Allianz-affiliated plumber will take care of the problem).

Title:Hidden in Plain Sight
Author:Erich Joachimsthaler
Publisher:Harvard Business Press - 2013-12-30


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