Health Services Marketing

Health Services Marketing

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For todaya€™s busy health care professional, clinical expertise is not enough: one also has to know the market. Richard Thomasa€™s step-by-step guide for developing a marketing plan and carrying out a successful campaign offers a hands-on approach to proven methods for staying a step ahead of the healthcare marketing game. From promotions to pricing, this book clearly and succinctly explains the range of marketing activities and techniques.Healthcare marketers are likely to operate at different levels of geography depending on the characteristics of the marketing initiative. The type of organization and the nature of the service area will determine the level of geography at whichanbsp;...

Title:Health Services Marketing
Author:Richard K. Thomas
Publisher:Springer Science & Business Media - 2007-10-19


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