Harvard Business Review on Increasing Customer Loyalty

Harvard Business Review on Increasing Customer Loyalty

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How do you keep your customers coming back-and get them to bring others? If you need the best practices and ideas for making your customers loyal and profitable--but don't have time to find them--this book is for you. Here are nine inspiring and useful perspectives, all in one place. This collection of HBR articles will help you: - Turn angry customers into loyal advocates - Get more people to recommend you - Boost customer satisfaction by satisfying your employees - Focus on profitable customers--whether they're loyal or not - Invest in the right CRM technology for your business - Mine customer data for more effective marketing - Increase your customers' lifetime valueby Matthew Dixon, Karen Freeman, and Nicholas Toman THE IDEA THAT COMPANIES must a€œdelighta€ their customers has become so entrenched that managers a company specifically because of its overthetop service? You can probablyanbsp;...

Title:Harvard Business Review on Increasing Customer Loyalty
Author:Harvard Business Review
Publisher:Harvard Business Press - 2013-12-30


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