qThis book bridges the gap between professional and academic perceptions of advertising in new media environments, defining the evolution of consumerism within the context of media change and establishing the practical issues related to consumer power shifts from supplier to userq--Provided by publisher.Each response by the user activated the agent, leading the agent to provide another statement or ask another question. ... After responding to the eight questions, the agent generated a picture of three cars (Acura RSX, Acura TSX, and Acuraanbsp;...
|Title||:||Handbook of Research on Digital Media and Advertising: User Generated Content Consumption|
|Author||:||Eastin, Matthew S.|
|Publisher||:||IGI Global - 2010-07-31|