The modern era of business has prompted an increased focus on the consumer and the responsibility of corporations to consider their ethical and social obligations to their customers. The rise of the consumerist movement has encouraged further research and development on the topic of consumerism, enabling business to succeed in a consumer-driven market. Handbook of Research on Consumerism in Business and Marketing: Concepts and Practices features research on diverse topics on consumerism in the global marketplace, focusing on the ways in which businesses can improve their relationships with customers as well as analyze and influence purchasing behavior. As a comprehensive reference source on topics pertaining to consumer management, identity, and behavior, this publication is intended for use by marketing professionals, business managers, students, and academicians.Moreover, this event triggered public forums where people began to meetin parks talking about all problems, desires, demands and dreams they have. ... Thus eco- iconic products like Toyota Prius would help consumers make a statement about them. ... Majlath (2008) discussed the future of green marketing and proposed that environmental costs need to be included in the economic costs of a product inanbsp;...
|Title||:||Handbook of Research on Consumerism in Business and Marketing: Concepts and Practices|
|Publisher||:||IGI Global - 2014-03-31|