The Handbook of Public Relations offers a comprehensive and detailed examination of the field. It gives scholars, practitioners, and students a solid review of the status of the scholarly literature, stressing the role that public relations can play in building relationship between organizations, markets, audiences, and publics.TABLE 15.1 Sample Definitions of Public Relations Denny Griswold, founder, PR News (cited in J. Grunig aamp; Hunt, 1984, p. 8): aquot;Public ... Scott Cutlip, Allen Center, and Glen Broom, Effective Public Relations (Cutlip, Center, aamp; Broom, 1994, p.
|Title||:||Handbook of Public Relations|
|Author||:||Robert L. Heath|
|Publisher||:||SAGE Publications - 2000-08-30|