Greener Marketing

Greener Marketing

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An examination of the progress of environmental marketing on a global scale. It considers how sustainability issues are increasingly becoming critical factors in how corporations meet the ever-growing demands and expectations of customers. The purpose of the book is to provide practitioners with best-practice examples and actionable recommendations on how to implement green marketing activities. It provides information and ideas for those involved in marketing on how to incorporate green considerations into the marketing mix, as well as providing perspectives on marketing for environmental managers. To achieve a comprehensive viewpoint, the book is split into three sections. The first sets out the strategic issues and rationale for green marketing, the second addresses tactical issues in more detail, and the third provides detailed, international case studies. Topics addressed by the contributors include the growing debate around products versus services, environmental product development and eco-innovation, green marketing alliances, environmental communications, green consumers, eco-tourism and the problems associated with green marketing in developing countries.XEROX IS an international company with more than 90.000 employees and a revenue of $1 8 billion in 1997 It offers ... The three main product categories are fight-lens copiers, digital products, paper and other products. ... The remanufactured machines contain up to 60% used parts and. due to the raw material savings, they are cheaper than newly ... of and cost savings in raw materials, disposal and customer service addition to its high-quality, durable shoes, Bally offers repair and.

Title:Greener Marketing
Author:Michael J. Polonsky
Publisher:Greenleaf Publishing - 1999-07-01


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