These are exciting and challenging times in the software industry. It is now more important than ever to connect and succeed in the sale of software products. qGreat Demo!q provides sales and technical sales staff with tools and methods to dramatically increase the probability of success in closing business through substantially improved software demonstrations: ..q.it directly applies to my situation and might have already helped us with a $250, 000 order!q qThanks for writing the book...really good stuff for experienced people to be reminded of, and new folks to take to heart.q The problems faced by sales teams are examined along with the real costs incurred in typical sales processes today. The qGreat Demo!q method is presented simply and clearly, and elaborated more fully in each successive chapter, providing a rich toolkit for technical sales staff and the sales team as a whole. Real-life anecdotes, examples and qaxiomsq offer humorous and effective punctuation to the material.qGreat Demo! reads easily on a plane between sales calls and is well organized to provide easy access to specific ideas and materials as a handy reference tool. It dramatically increases the probability of success for each subsequent sales project - and that's the key objective!... the reboot would take a minute or two, he filled the gap with an appropriate joke: aThree engineers are sitting in a car and the car wona#39;t start. ... All we need to do is find the bad fuse, replace it, and we should be able to get going right away.
|Author||:||Peter E. Cohan|
|Publisher||:||iUniverse - 2003-05-01|