* Refreshingly easy to read and use, this is a marketing book like no other.Philip Kotler, an American author, prefers the 4Cs. He suggests that the 4Ps are a sellera#39;s mix or sales-orientated ... Now lets move on to the 7Ps. Although the 4Ps can be used for both products and services, some feel that the 4Ps works betteranbsp;...
|Title||:||Great Answers to Tough Marketing Questions|
|Author||:||Paul Russell Smith|
|Publisher||:||Kogan Page Publishers - 2003|