Gower Handbook of Marketing

Gower Handbook of Marketing

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This edition has been revised to include new chapters on subjects as diverse as relationship marketing and international marketing research. The 36 contributors are all acknowledged leaders in their chosen field, with practical experience of marketing.size of Whirlpoola#39;s product range the cost of holding high levels of inventory throughout the channel would be prohibitive. ... customer service offering both in terms of speedy availability and choice and to improve Whirlpoola#39;s market position.

Title:Gower Handbook of Marketing
Author:Michael J. Thomas
Publisher:Gower Publishing, Ltd. - 1995-01-01


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