Global production and purchasing operations create a platform for entry into new markets. However, it takes considerable effort to plan and implement a sustainable globalization strategy; this book will help in that task. The wealth of experience and analysis featured in this book is the result of an extensive survey among leading manufacturing companies as well as countless discussions with executives who have personally wrestled with the issues of qgoing global.q The book treats the whole range of management challenges. In breadth and depth, the insights it offers surpass what a manager or most individual companies could acquire on their own.2.36: Product comparison a Chevrolet Spark and Chery QQ Ramp-up costs correspond to roughly 20% of total ... Automotive Resources Asia (2004); China Market News Release 2003 Chevrolet Germany, Motor Information Service (mid) 58anbsp;...
|Author||:||Eberhard Abele, Tobias Meyer, Ulrich Näher, Gernot Strube, Richard Sykes|
|Publisher||:||Springer Science & Business Media - 2008-01-26|