Global E-commerce and Online Marketing

Global E-commerce and Online Marketing

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Specialists from business and academia present a meticulously researched, compelling examination of the effect that globalization, innovation, and relentless technological competition are having on the development of e-commerce and marketing. The editors offer practical managerial insights, important empirical findings, and new ways to comprehend the intricacies of the fast-morphing world of electronic business. The book's global perspective and cross disciplinary orientation will give marketing executives and their top level colleagues the framework they need to help their companies prosper.Miele and General Electric (GE) GE and Miele are large producers of kitchen and household appliances with global production and distribution systems. ... While Miele does emphasize the brochure function, the company offers only a crude manual format on the Web. ... In sum, Miele has mastered the Web as a communicative means but neglects its capabilities to fulfill service and support functions.

Title:Global E-commerce and Online Marketing
Author:Nikhilesh Dholakia
Publisher:Greenwood Publishing Group - 2002


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