Global Business

Global Business

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Introduce your students to success in global business today with a strategic approach to international business topics and unique coverage not found in other texts. GLOBAL BUSINESS, 2E by renowned international instructor, author, and consultant Mike Peng is the first global business book that asks the big question, What determines the success and failure of firms around the globe? Author Mike Peng answers from both an institutional-based view and resource-based view throughout every chapter, bringing an unparalleled continuity to the learning process. The book combines an inviting, conversational style with the latest scholarly research and examples throughout every chapter that reflects the recent global developments, including the impact of the 2008-2009 global economic crisis. This editiona€™s comprehensive set of cases from Mike Peng and other respected international experts examines how companies throughout the world, including Brazila€™s Embraer, Chinaa€™s Hauwei, and Indiaa€™s Tata Motors, have expanded globally. All-new video cases, world maps that connect geography to business decisions, and unique global debate sections that draw students into cutting-edge discussions help you teach students to think independently and view business challenges from a truly global perspective. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.Honda Peugeota#39;s 1998 pullout created a vacuum for foreign manufacturers that missed the first wave of FDI into this industry. ... later, Guangzhou Honda added the popular Odyssey minivan to its product mix. ... a significant market share with exports of the popular Honda Accord and a most effective network of dealerships and service and repair facilities all over China. ... In 2006, domestic companies controlled some 27% of the domestic market (mostly in entry- to mid-level segments).

Title:Global Business
Author:Mike Peng
Publisher:Cengage Learning - 2010-06-29


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