Get a Name!

Get a Name!

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So many companies and brands out there in the market, it will be impossible to stand out without a great name. Just imagine, there are already more than 150, 000 companies operating in a small country like Singapore. How will your brand stand out if it doesn't have a great name? Finding a great name is also no longer easy because of the proliferation of companies and brands in our society. Chances are, the name you think of has already been registered and trademarked by someone else. So, what do you do? The 10 Rules Of Naming will show you how to create a powerful brand name in a simple, straightforward and jargon-free manner. Besides explaining the 10 rules of naming in detail, the book also covers the pitfalls of naming to avoid, binding everything together through vivid examples of how companies with great names went about creating those names.Honda Founded by Soichiro Honda, this is a fiercely independent Japanese company that has been hailed by ... The rental car company (which I will never ever do business with again) promised me a new model 2007 Honda Odyssey, but atanbsp;...

Title:Get a Name!
Author:Jacky Tai
Publisher:Marshall Cavendish International Asia Pte Ltd - 2010-09-30


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