This edited volume examines the American influence on West German and Japanese industry from the 1950s to the 1970s, providing a valuable contribution to the debate on 'Americanization' from a historical and comparative perspective. Individual contributions provide an in-depth analysis of the adoption and modification of management and technological issues from the US in West Germany and Japan at the micro-economic level.In Nordhoffa#39;s opinion the currency reform was one of the most important factors behind Volkswagena#39;s rise. ... Travelling to the USA as one of the first German managers in 1948, he aimed to assess the market for the export of Volkswagen cars. ... Thus, while Nordhoff had focused on US production, technology and customer service, Hahn took on board other elements of the American model, namely inanbsp;...
|Title||:||German and Japanese Business in the Boom Years|
|Author||:||Matthias Kipping, Akira Kudo, Harm G. Schröter|
|Publisher||:||Routledge - 2004-07-31|