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qWritten specifically for the businessperson, Geo-Business: GIS in the Digital Organization is the first book to provide comprehensive coverage of GIS applications in the business and organizational environment. Going beyond a strictly geographical focus, this book sets GIS in the context of business information systems and other business sub-disciplines such as logistics, marketing, finance, and strategic management. It presents from an organizational perspective the advantages of spatially enabling existing enterprise systems and illustrates how GIS is applied in the real world through rigorous case study analyses of twenty companies.q--BOOK JACKET.Online, the customer can see the layout of the center, proximity to competitors, road maps, shortest routes, drive times, local geography, ... Eaamp;A cites the benefits to retailers of saving time in siting decisions and being able to coordinate multiple sites. ... The system was developed within the rubric of existing IT infrastructure.

Author:James B. Pick
Publisher:John Wiley & Sons - 2008-01-02


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