Futurist and Thought-Leader Gerd Leonhard (www.mediafuturist.com) shares his thoughts on the Future of Content, Media and Business. 'Friction is Fiction' presents a constantly updated compilation of Gerd's best essays, writings and most popular blog posts. The central meme is that the Internet has completely disrupted the traditional notion of generating higher income by simply taking advantage of possible friction points and hurdles within transactions or business processes, i.e. by controlling the 'people formerly known as consumers'. The Future is all about winning the trust, and turning attention into revenues.This is the low-cost, black a white version of the book - if you want the full-color version please go to http://gerd.fm/cmrfB1FM transmitter that can send the music wirelessly to your car stereo (radio execs.. . are you ready for that?) ... And yes, sure, unlike music the apps cana#39;t be gotten for free anywhere else (apart from what can be done with jailbroken iphones Ianbsp;...
|Title||:||Friction Is Fiction: the Future of Content, Media and Business (Black and White Edition)|
|Publisher||:||Lulu.com - 2010-05-06|