Using a series of case studies from five industries, Dicke analyzes franchising, a marketing system that combines large and small firms into a single administrative unit, strengthening both in the process. He studies the franchise industry from the 1840s to the 1980s, closely examining the rights and obligations of both the parent company and the franchise owner.A UNC Press Enduring Edition -- UNC Press Enduring Editions use the latest in digital technology to make available again books from our distinguished backlist that were previously out of print. These editions are published unaltered from the original, and are presented in affordable paperback formats, bringing readers both historical and cultural value.... badly damaged by the depression and erratic supplies of new cars resulting from retooling problems with the Model A and the V8 engine. ... Forda#39;s first organizational change in response to the drop in sales caused by the depression was to move back into retailing. ... Forda#39;s excursion into retailing was also short- lived.
|Title||:||Franchising in America|
|Author||:||Thomas S. Dicke|
|Publisher||:||UNC Press Books - 1992|