Foundations of Marketing

Foundations of Marketing

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The proven marketing text for students of all backgrounds, FOUNDATIONS OF MARKETING, 5th Edition delivers the essentials and latest trends in marketing with strong visuals and exciting, timely discussions. Its extensive coverage of current marketing strategies and concepts includes social media, entrepreneurship, sustainability, globalization, customer relationship management, supply chain management, and e-commerce models. Emerging topics, such as social and environmental responsibility, entrepreneurship, and marketing during transitional times resonate especially well with todaya€™s students, who find themselves in a fast-paced, evolving business world. FOUNDATIONS OF MARKETING, 5th Edition comes to life for students with captivating photos, screenshots, advertisements, and examples from real life, while modern learning supplements, such as self-testing, videos, and an interactive marketing plan help them develop critical, decision-making skills. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.93% 87% 84% 84% 77% 76% have altered consumersa#39; expectations about how much quality they must sacrifice for low prices.6 ... The Ford Fusion hybrid sedan, for example, is priced about $3, 000 less than the top-selling Toyota Prius.

Title:Foundations of Marketing
Author:William Pride, O. C. Ferrell
Publisher:Cengage Learning - 2012-01-01


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