Foundations of Corporate Success

Foundations of Corporate Success

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A leading business school economist lays bare the complexities of `strategic thinking' in business and offers a lucid and innovative analysis of the source of `competitive advantage'. Kay engages with and develops the work of Michael Porter, who is regarded by many as the pre-eminent authority on business strategy.This is of diminishing value as entry limitations decline. ... The McDonalda#39;s franchise is a classical contract of the most elaborate kind. Not only does it impose extensive requirements on the franchisee, it reads in the McDonalda#39;s manual which defines how much beef is to be found ... The need for quick response in the fashion business is now widely recognized, and often equated with the use of advancedanbsp;...

Title:Foundations of Corporate Success
Author:John Kay
Publisher:Oxford Paperbacks - 1995-04-20


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