Foundations of Business

Foundations of Business

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Foundations of Business, 3E gives students the comprehensive preparation theya€™ll need to SUCCEED in todaya€™s competitive business world. By providing a brief survey of the major functional areas of business, including management, marketing, accounting, finance, economics, and information technology, this text introduces the reader to core business practices. In addition, the authors address other important concepts such as ethics and social responsibility, forms of ownership, small business and entrepreneurship, and international business. This edition is filled with cutting-edge content, including up-to-date information on the economic crisis, social networking, competition in the global marketplace, and the green movement, as well as suggestions on how to manage a business in the midst of economic ups and downs. All new Inside Business opening cases, new box features, and new end-of-chapter video cases along with an abundance of study aids help both professors and students achieve SUCCESS, the theme of this edition, in the course and beyond. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.The Kindle 2 launched in 2009 with an initial price of $359, lowered in stages as Amazona#39;s e-book reader took on a ... both the Nook and the Kindle soon felt a bit of competitive heat from the Apple iPad, a tablet computer that can double as an anbsp;...

Title:Foundations of Business
Author:William Pride, Robert Hughes, Jack Kapoor
Publisher:Cengage Learning - 2012-01-01


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