Food in the Internet Age

Food in the Internet Age

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This book examines food in the United States in the age of the Internet. One major theme running through the book is business opportunities and failures, as well as the harms to consumers and traditional brick-and-mortar companies that occurred as entrepreneurs tried to take advantage of the Internet to create online companies related to food. The other major theme is the concept of trust online and different models used by different companies to make their web presence seem trustworthy. The book describes a number of major food companies, including AllRecipes, Betty Crocker, Cook's Illustrated, Epicurious, Groupon, OpenTable, and Yelp. The book draws on business history, food studies, and information studies for its approach.a€‹... Psychology, offered all contributors a $25 Amazon gift certificate if they would write favorable book reviews on the Amazon and the Barnes and Noble websites. ... posted several reviews on the UK branch of Amazon a€“ criticizing the work of two other historians of Russia (Robert Service ... In 2012 it was reported that VIP Deals, a supplier of leather cases for Amazona#39;s Kindle Fire tablet computers, gaveanbsp;...

Title:Food in the Internet Age
Author:William Aspray, George Royer, Melissa G. Ocepek
Publisher:Springer Science & Business Media - 2013-09-06


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