By now, many leading banks and credit card providers have already invested in basic credit card analytics, such as value, behavior and needs/lifestyle segmentation, churn prediction, and credit risk analysis. Is this the end of road for customer insights in the field? Hardly so a this article summarizes five relatively niche ways of using credit card data, allowing banks and credit card providers to take things one step further towards separating themselves from their competitors by getting even more value out of the rich POS data at handabIn order to maximize the benefits, credit card providers need to start changing their views regarding transactional credit card data, and start looking at ... We recommend five methods for increasing the value generated from credit cards data: 1.
|Title||:||Five New Opportunities in Credit Card Analytics|
|Author||:||Forte Consultancy Group|
|Publisher||:||Forte Consultancy -|