Brand Building Advertising wades through this complexity and shares with the practitioners some of the success stories of FCB-ULKA advertising agency, that put some companies and products on the brand map. Written in a user friendly style, the book highlights the concept and dwells on the process of genesis of a brand, where it emerges from the shadows of anonymity into limelight of brand equity. The concepts and cases have been described in 6 sections, including fundamentals to: Making advertising work Making consumer product advertising work Making consumer durable advertising work Making business-to-business advertising workOf all the segments in the white goods category, the washing machine market has perhaps been the slowest to take off. ... washers/manual washing machines in the Rs 3, 000-5000 range, semi-automatic (SA) washing machines ranging fromanbsp;...
|Title||:||Fcb-Ulka : Brand Building Advertising: Concepts And Cases|
|Publisher||:||Tata McGraw-Hill Education -|