Features: -covers qmust knowq aspects of fashion retailing: the role of research, choosing the store's location and layout, recruiting and training employees, accounting, buying and pricing, and advertising and promotion -provides a solid understanding of financial statements, methods for determining inventory, expense controls, and computerized accounting and inventory control systems -qsmall store applicationsq section in every chapter relates content to small establishments -qfashion retailing spotlightsq focus on creative techniques that such companies as Nordstrom have used to succeed in fashion retailing -the appendix reviews typical, on-the-job math skills required in fashion retailing and includes a survey of careers in the fashion field ALSO AVAILABLE Fashion Retail Video Series, ISBN:0-8273-5758-3 INSTRUCTOR SUPPLEMENTS CALL CUSTOMER SUPPORT TO ORDER Instructor's Guide, 0-8273-5622-6Ellen Diamond. Customer Services and Credit ai Learning Objectives After reading this chapter, the student should be able to: 1. ... Discuss the reasons for growth in personal shopping services such as Macya#39;s MBA program. 4. Describe ... 5- Discuss the advantages of credit card utilization to the retailer and the consumer.
|Publisher||:||Delmar Pub - 1993|