The purpose of this book is to show you how to plan and execute internationalisation within your firm. Export Planning explains a method, following a 10 a step approach, to create your international marketing plan It will enable you to: i¼ Systematically select and plan the entry into new international markets; i¼ Enhance the chances of success through its integrated review of analysis and strategy with marketing, logistics, organisation and finance; i¼ Put together a sound line of reasoning from strategy to implementation. This book provides you with: i¼ An Export Planning a Model: a framework to develop your International Marketing Plan; i¼ 4 phases showing you how to set up an Export Policy, Export Audit, Export Plan and Export Roll-out; i¼ 10 steps and 5Pas for export which can be used as a toolkit; i¼ A checklist to review whether you are ready for export; aThe secret of successful international trade can be found in applying the 4Cas of marketing and matching them with the 5Pas for export: product, performance, partners, people and perseverance.a A book for practitioners and thinkers; students and managers.What are the differences based on these 5 dimensions for a managers from China, South America, Netherlands and U.S.A.? What would you do different if you have to travel and set up a meeting in one of these countries? Case Toyotaa#39;s Etiosa#39;anbsp;...
|Author||:||Joris J.A. Leeman|
|Publisher||:||BoD – Books on Demand - 2013-07-30|