Export Planning

Export Planning

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The purpose of this book is to show you how to plan and execute internationalisation within your firm. Export Planning explains a method, following a 10 a€“ step approach, to create your international marketing plan It will enable you to: iƒ¼ Systematically select and plan the entry into new international markets; iƒ¼ Enhance the chances of success through its integrated review of analysis and strategy with marketing, logistics, organisation and finance; iƒ¼ Put together a sound line of reasoning from strategy to implementation. This book provides you with: iƒ¼ An Export Planning a€“ Model: a framework to develop your International Marketing Plan; iƒ¼ 4 phases showing you how to set up an Export Policy, Export Audit, Export Plan and Export Roll-out; iƒ¼ 10 steps and 5Pa€™s for export which can be used as a toolkit; iƒ¼ A checklist to review whether you are ready for export; a€œThe secret of successful international trade can be found in applying the 4Ca€™s of marketing and matching them with the 5Pa€™s for export: product, performance, partners, people and perseverance.a€ A book for practitioners and thinkers; students and managers.What are the differences based on these 5 dimensions for a managers from China, South America, Netherlands and U.S.A.? What would you do different if you have to travel and set up a meeting in one of these countries? Case Toyotaa#39;s Etiosa#39;anbsp;...

Title:Export Planning
Author:Joris J.A. Leeman
Publisher:BoD – Books on Demand - 2013-07-30


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