The text explores the nature of entrepreneurial activity in the 21st century and aims to develop the skills required by aspiring entrepreneurs. Readers will gain a deeper insight into the activities of entrepreneurs and reflect critically on the nature of entrepreneurship and its role in the creation of new ventures.Hotel Chocolat is a good example of creativity being applied to business idea generation (i.e. the tasting club), ... the entrepreneurial process diagram indicates the relationship between creativity, innovation, and the entrepreneurial process, anbsp;...
|Author||:||Richard Blundel, Nigel Lockett|
|Publisher||:||Oxford University Press - 2011-01-13|