Exploring Corporate Strategy

Exploring Corporate Strategy

4.11 - 1251 ratings - Source

An extensive process of market research a product development has formed the basis for this new edition. It covers all of the underlying concepts, processes of development a analytical methods of corporate strategy within a variety of organisations.I would most certainly recommend this book to anyone! The on-line features are excellent as well.aquot; aquot;I found this book to be invaluable during [my] Strategic Management module.

Title:Exploring Corporate Strategy
Author:Gerry Johnson, Kevan Scholes, Richard Whittington
Publisher:Pearson Education - 2009


You Must CONTINUE and create a free account to access unlimited downloads & streaming