An extensive process of market research a product development has formed the basis for this new edition. It covers all of the underlying concepts, processes of development a analytical methods of corporate strategy within a variety of organisations.I would most certainly recommend this book to anyone! The on-line features are excellent as well.aquot; aquot;I found this book to be invaluable during [my] Strategic Management module.
|Title||:||Exploring Corporate Strategy|
|Author||:||Gerry Johnson, Kevan Scholes, Richard Whittington|
|Publisher||:||Pearson Education - 2009|