Translation of: Het event als strategisch marketinginstrument. Bussum: Coutinho, 2011.Marketing mix for city marketing (the 7Ps) (source: Kotler et al., 1993, adapted by the authors). plicated and diverse. Place is all about getting the buyer (resident, visitor, firm) to the product; this means that the city should be accessible in aanbsp;...
|Title||:||Events as a Strategic Marketing Tool|
|Author||:||Dorothe Gerritsen, Ronald van Olderen|
|Publisher||:||CABI - 2014-05-28|