Cases om bl.a. Polo Mints, Virgin Atlantic Airways, Nivea Sun, Marks a Spencer, IKEA, og Carlsberg Ice Beer.Low transportation costs after sale as the customer carried the goods home. 3. ... picture framessa#39; IKEA Trading Format Within the companya#39;s stores, a full range of home furnishings are sold under one roof, from large items such as wardrobes, anbsp;...
|Title||:||European Casebook on Principles of Marketing|
|Author||:||Jim Saker, Gareth Smith|