Europe and the Japanese Challenge

Europe and the Japanese Challenge

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Japanese foreign direct investment surged into Western markets in the late 1980s provoking intense policy debates in Europe and America. How did the European authorities respond to this 'Japanese Challenge'? How did their response compare to the US policy record? Does this international business activity give any insights into the idea of increasing convergence of behaviour of the world's capitalist economies? To answer these questions, Mark Mason investigates European policies towards the Japanese Challenge in cross-national and historical perspectives. He compares the policy response of European governments with that of the US government by contrasting case studies in three key sectorsthe automobile industry, consumer electronics, and banking. The case studies are then examined in the context of wider policy patterns and models across the entire Triad throughout the postwar period. This book will be essential reading for anyone interested in international businesshistory, Japanese investment policies, international trade, corporate strategy, and government-industry relations.Accordingly, after fellow European producer Thomson declined to enter into joint efforts to develop a commercially viable CD player, Philips approached Sony about collaborating in further development of the product.3a#39; Sony, like Philips aanbsp;...

Title:Europe and the Japanese Challenge
Author:Mark Mason
Publisher:Oxford University Press on Demand - 1997


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