Ethics in Marketing

Ethics in Marketing

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With the exception of the Isuzu Trooper II (CSI of 105), they were all from domestic manufacturers: the Dodge Raider (115), the ... Ford Bronco (102), the Dodge Ramcharger (99), the Chevrolet Blazer (93), the GMC Jimmy (79), and the Jeep Grand Wagoneer (68). ... For example, only 33 percent of consumers having dealer service/repair experience reported two or more repair problems with the Samurai, anbsp;...

Title:Ethics in Marketing
Author:N. Craig Smith, John A. Quelch
Publisher:Irwin Professional Pub - 1996


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