Essential Law for Marketers

Essential Law for Marketers

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This completely updated and revised edition of the bestselling book in its field helps you to understand the basic legal principles applied in England and Wales that impact on your work in sales and marketing. We'll give you the confidence to make authoritative statements online and offline, and comply with legal requirements in sales and marketing practice. You'll understand the implications of EU laws and regulations, and how to prevent legal barriers stifling competition in your market segment. Jargon free, accessible, no detailed knowledge required, signposts the reader to all the important bits. The GURU is out of the BOTTLE!Spice Girls Limited v Aprilia World Service (2002) In this case, the Court of Appeal held that the Spice Girls (SGL) had made an implied misrepresentation when they continued with arrangements to publicize the defendanta#39;s products despiteanbsp;...

Title:Essential Law for Marketers
Author:Ardi Kolah
Publisher:Kogan Page Publishers - 2013-01-03


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