Essays in Psychology and Economics

Essays in Psychology and Economics

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Chapters 1 and 2 present a theoretical framework and empirically test this assumption in the field in light of laboratory evidence for contrast effects: A bias where a decision-maker comparatively perceives information in contrast to what preceded it.The key difference between this research and the present analysis is that the current paper focuses on contrast effects in ... The prime in Study 2 is a female model in an advertisement and the outcome variable is a rating on the same orderedanbsp;...

Title:Essays in Psychology and Economics
Author:Saurabh Bhargava
Publisher:ProQuest - 2008


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