Epica 24: Europes Best Advertising is an essential text for those working in the advertising industry. It is the only reference annual on European advertising that covers all types of media, from commercials and print publications to internet sites and integrated marketing campaigns. Epica Book 24 includes articles by Lewis Blackwell and Mark Tungate, author of Media Monoliths (Kogan Page, 2004) and Adland (Kogan Page, 2007), as well as an introduction by Filip Nilsson, creative director of Forsman a Bodenfors, Gothenburg.... STORYa CAMPAIGN RECREATION aamp; LEISURE ADVICO YOUNG aamp; RUBICAM , ZURICH ZURICH ZOO, aMORE SPACE FOR THE BIG ONESa CAMPAIGN PROFESSIONAL PRODUCTS OGILVY FRANCE, PARIS IBM, aSMARTER PLANETanbsp;...
|Title||:||Epica Book 24: Europe's Best Advertising|
|Author||:||Epica, Epica Awards|
|Publisher||:||A&C Black - 2011-08-01|