Students today realize becoming a business owner is a career option. ENTREPRENEURSHIP: IDEAS IN ACTION 5E provides students with the knowledge needed to realistically evaluate their potential as a business owner. This text encourages students to examine all the major steps involved in starting a new business: Ownership, Strategy, Finance, and Marketing. As students complete the chapters, they develop a business plan and learn what it takes to get an entrepreneurial venture off to a good start. Market research, budgeting, selecting a business location, and financing the business are covered using real-life examples that students can relate to. Information on online research, including online business planning, is also included. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.The 5th edition of Entrepreneurship: Ideas in Action encourages students to examine all the major steps involved in starting a business: Ownership, Strategy, Finance, and Markenting.aquot; -- Page 4 of cover.
|Title||:||Entrepreneurship: Ideas in Action|
|Publisher||:||Cengage Learning - 2011-01-06|