This exciting new text helps student entrepreneurs succeed in the modern arena, in which new technology-intensive products and services are the engines of venture creation and economic growth. It shows students how to understand their industry dynamics and customer needs, test their venture idea in the market and with target customers, and write a successful business plan for a startup or a corporate venture. The authors use clear frameworks and systematic methods that are based on the decades of experience, not just in the classroom, but from starting, advising, and helping to manage successful ventures.An Innovatora#39;s Guide to Startups and Corporate Ventures Marc H. Meyer, Frederick G. Crane. parity with one another on product or service, the brand as perceived by the customer may create the differentiation. ... It used Edmunds.com (http:// www.edmunds.com) to gather the retail price and acceleration performance information needed to ... Learning that one outstanding vehicleathe Honda S2000awas being discontinued, team part1 DEFINING THE VENTURE CONCEPT 136.
|Title||:||Entrepreneurship: An Innovator's Guide to Startups and Corporate Ventures|
|Author||:||Marc H. Meyer, Frederick G. Crane|
|Publisher||:||SAGE - 2010-12-07|