The New Manager's Guide and Mentor. The Harvard Business Essentials series provides comprehensive advice, personal coaching, background information, and guidance on the most relevant topics in business. Drawing on rich content from Harvard Business School Publishing and other sources, these concise guides are carefully crafted to provide a highly practical resource for readers with all levels of experience and will prove especially valuable for the new manager. To assure quality and accuracy, a specialized content adviser from a world-class business school closely reviews each volume. Whether you are a new manager seeking to expand your skills or a seasoned professional looking to broaden your knowledge base, these solution-oriented books put reliable answers at your fingertips.How are customers currently satisfying the need youa#39;ve identified (e.g., with a landline phone instead of a cell phone)? ac What are the strengths and weakness of the main competitors (e.g., high quality, poor customer service, high price)? ac How would a smart ... What is the single worst thing that a competitor could do to your business prospects (e.g., drop the price 20 percent)? When youa#39;ve answered thisanbsp;...
|Author||:||Harvard Business School Press|
|Publisher||:||Harvard Business Press - 2013-12-30|