In conjunction with top survey researchers around the world and with Nielsen Media Research serving as the corporate sponsor, the Encyclopedia of Survey Research Methods presents state-of-the-art information and methodological examples from the field of survey research. Although there are other qhow-toq guides and references texts on survey research, none is as comprehensive as this Encyclopedia, and none presents the material in such a focused and approachable manner. With more than 600 entries, this resource uses a Total Survey Error perspective that considers all aspects of possible survey error from a cost-benefit standpoint.Adjustments to the weights for multiple cell phones are made for subscribers in the cell phone sample; similarly, weight adjustments are applied for ... In the United States, CPNs are organized into three parts: area code, prefix, and suffix.
|Title||:||Encyclopedia of Survey Research Methods|
|Author||:||Paul J. Lavrakas|
|Publisher||:||SAGE Publications - 2008-09-12|