Encyclopedia of Small Business: J-Z

Encyclopedia of Small Business: J-Z

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Designed to provide entrepreneurs with how-to information that they can apply to their own business. Contains 600 detailed articles and overviews of all the key information needs of small business owners, including financing, financial planning, business plan creation, market analysis, sales strategy, tax planning, and human resource issues.But critics of MBTI argue that its personality profiles are so broad and ambiguous that they can be interpreted to fit almost anyone. ... The a€œmystery shopperaquot; poses as a customer in order to objectively gather information on the business being studied. ... The first step in mystery shopping is to identify your firma#39;s important customer service characteristics and objectivesa€”often flowing from your strategy andanbsp;...

Title:Encyclopedia of Small Business: J-Z
Author:Kevin Hillstrom, Laurie Collier Hillstrom
Publisher:Gale Cengage - 2002


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