Designed to provide entrepreneurs with how-to information that they can apply to their own business. Contains 600 detailed articles and overviews of all the key information needs of small business owners, including financing, financial planning, business plan creation, market analysis, sales strategy, tax planning, and human resource issues.But critics of MBTI argue that its personality profiles are so broad and ambiguous that they can be interpreted to fit almost anyone. ... The amystery shopperaquot; poses as a customer in order to objectively gather information on the business being studied. ... The first step in mystery shopping is to identify your firma#39;s important customer service characteristics and objectivesaoften flowing from your strategy andanbsp;...
|Title||:||Encyclopedia of Small Business: J-Z|
|Author||:||Kevin Hillstrom, Laurie Collier Hillstrom|
|Publisher||:||Gale Cengage - 2002|