Encouraging Sustainable Behavior

Encouraging Sustainable Behavior

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This book brings together a large number of divergent scientific disciplines and theoretical approaches to address and explain the multiple selves that drive the attitude-behavior discrepancy in consumer demand for sustainability.For example, when purchasing a new DVD player, higher-level construals prompted people to be more concerned about whether the product was constructed of environment- friendly materials (a desirability concern) rather than how easy the user manual was to read (a feasibility concern; Fujita et al., 2008). ... Initial evidence for this prediction comes from research on self-relevant infor- mation search.

Title:Encouraging Sustainable Behavior
Author:Hans C.M. van Trijp
Publisher:Psychology Press - 2013-08-15


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