In a groundbreaking text that will inspire literacy educators, the authors here describe research on low-literate, poor buyers and sellers in subsistence marketplaces. They examine the consequent development of an innovative marketplace literacy educational program that enables consumer and entrepreneurial literacy. Then, they look at the implications of the research and the educational program for business, education, and a variety of disciplines and functions.General sources of information include the following, as discussed in Session 3: a Personal sources a Commercial sources a Public sources 4 Adapted from Kotler, Philip, and Gary Armstrong, Principles of Marketing, 9th Edition, Ac 2001, p.
|Title||:||Enabling Consumer and Entrepreneurial Literacy in Subsistence Marketplaces|
|Author||:||Madhubalan Viswanathan, S. Gajendiran, R. Venkatesan|
|Publisher||:||Springer Science & Business Media - 2008-06-01|