Emotional Business

Emotional Business

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If youa€™ve ever felt ignored as a customer, humiliated by a teammate, drained by workplace politics, or painfully isolated in a big company, then youa€™ve experienced the business effects of emotional disconnection. In todaya€™s knowledge-driven and service centered economy, emotional excellence isna€™t idealism. It is a practical necessity for growth and retaining superior talent. The Industrial Revolution is over, and the Emotional Revolution has now begun. Recognizing that emotion is part of the fabric of human biology, the hundred billion neurons in every brain can be emotionally engaged to: a€c Evoke intense customer passion to boost sales a€c Eliminate the financial self-destruction of infighting a€c Excite employees to care for each other to ensure effectiveness Written for anyone from the small business employee to the corporate CEO, this step-by step guidebook contains dozens of practical checklists and examples to immediately create connection with customers and colleagues. If you get the emotions right, you get the business right.... would prefer to just do their own thing and not be bothered by wasting time in meetings (off-site or otherwise), training, ... is, in many ways, the same as asking why an automobile owner should have the engine oil changed every x months or anbsp;...

Title:Emotional Business
Author:Ravi Rao, MD, PhD, MEd
Publisher:iUniverse - 2012-06-27


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