Effective Use of Transit Websites

Effective Use of Transit Websites

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Explores current practices and recent experiences concerning website design, marketing, and administration. This document integrates information from several sources. It is based on data collected from a review of the relevant literature and survey responses from 47 transit agencies, a cross section of the U.S. transit industry. Also, information was collected for this report from surveys and interviews with website managers, analyses of server logs showing website usage, as well as market research results from several agencies.Graphic designers can better control font styles, font sizes, column formatting, and page layout in a PDF file than in a hypertext memory language (html) page. ... Users may also not have the time or inclination to download the program or they may lack the technical capability or confidence ... Most agencies present information in html format in addition to or instead of using PDF files, as detailed later in this chapter. ... ACCESSIBILITY FOR PEOPLE WITH DISABILITIES The following fiveanbsp;...

Title:Effective Use of Transit Websites
Publisher:Transportation Research Board - 2002


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