Eco-Innovation: The Toyota Prius Case

Eco-Innovation: The Toyota Prius Case

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The aim of this paper is to argue why the Toyota Prius can be classified as product eco-innovation and to study why the eco-innovation Toyota Prius has been successful. For this purpose the general literature on eco-innovation is reviewed and applied on the specific case of the Prius. The paper is organized as follows: section 2.1 provides a brief overview of the different definitions of the term eco-innovation that are proposed in the literature. Next, section 2.2 depicts the factors determining the success of an eco-innovation which are named in the eco-innovation literature. After this, section 3 introduces the case of the Toyota Prius and argues why the Prius can be classified as product eco-innovation. Then, section 4 studies which determinants of eco-innovation have contributed to the success of the Prius. Finally, section 5 summarizes the findings of this paper and evaluates them critically.The difference between the definition proposed by Rennings and the definition proposed by the ECODRIVE Project can be illustrated by a diagram (Figure 1). The dot a€œRa€ represents a reference technology. The curved line through a€œRa€ showsanbsp;...

Title:Eco-Innovation: The Toyota Prius Case
Author:Felix Reutter
Publisher:GRIN Verlag - 2013-11-11


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