4.11 - 1251 ratings - Source

The 5th edition of E-Marketing treats the subject as traditional marketing with a twist: the Internet and other technologies have had a profound effect on the way we do business. This transformation has resulted in new business techniques that add customer value, build customer relationships, and increase company profitability. Stressing product, pricing, distribution, and promotion, the authors use a strategic perspective and give many important practices not covered in previous editions: namely, blogs, social networking, online branding, and search marketing. Point-of-purchase scanning devices, databases, and other offline technologies are discussed. For anyone interested in learning more about electronic marketing, this is an excellent handbook; its comprehensive glossary makes this a must-have reference.According to SRG, the number of Americans who watched one of their favorite TV shows online almost doubled to 43 percent between fall 2006 and fall 2007. One huge advantage ... For instance, LG Electronics currently sells an internet refrigerator (www.lginternetfamily.co.uk). ... If the car is in an accident or needs repair, it will automatically send a message to the nearest Lincoln dealer via the internet.

Author:Judy Strauss, Raymond Frost
Publisher:Prentice Hall - 2009


You Must CONTINUE and create a free account to access unlimited downloads & streaming