This comprehensive introduction to e-business centers on four key areas of strategic planning--technology, management, marketing, and finance. Canzer focuses on what students need to know about developing, managing, and maintaining a successful e-businesssubscription An e-business model in which access to a site is controlled by a subscription fee. pay-per-view An ... and Business Week (www.busi nessweek. com) magazine provide free content and then attempt to sell further services throughanbsp;...
|Title||:||E-Business: Strategic Thinking and Practice|
|Publisher||:||Cengage Learning - 2006|