E-Business: Strategic Thinking and Practice

E-Business: Strategic Thinking and Practice

4.11 - 1251 ratings - Source

This comprehensive introduction to e-business centers on four key areas of strategic planning--technology, management, marketing, and finance. Canzer focuses on what students need to know about developing, managing, and maintaining a successful e-businesssubscription An e-business model in which access to a site is controlled by a subscription fee. pay-per-view An ... and Business Week (www.busi nessweek. com) magazine provide free content and then attempt to sell further services throughanbsp;...

Title:E-Business: Strategic Thinking and Practice
Author:Brahm Canzer
Publisher:Cengage Learning - 2006


You Must CONTINUE and create a free account to access unlimited downloads & streaming