E-business and E-commerce Management

E-business and E-commerce Management

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Aimed at students, this work covers various aspects of e-business - focusing on sales and marketing, as well as detailing procurement, supply chains, and the legal and security considerations. It contains a range of features to help you learn effectively including margin definitions, international case studies, activities and web links.aquot;a#39;This book provides the most versatile introduction to e-business and e-commerce available.

Title:E-business and E-commerce Management
Author:Dave Chaffey
Publisher:Pearson Education - 2007


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