Driving from Japan

Driving from Japan

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This study chronicles the success of the Japanese car in America. Starting with Japan's first gasoline-powered car, the Takuri, it examines early Japanese inventors and automotive conditions in Japan; the arrival of Japanese cars in California in the late 1950s; consumer and media reactions to Japanese manufacturers; what obstacles they faced; initial sales; and how the cars gained popularity through shrewd marketing. Toyota, Honda, Datsun (Nissan), Mazda, Subaru, Isuzu, and Mitsubishi are profiled individually from their origins through the present. An examination follows of the forced cooperation between American and Japanese manufacturers, the present state of the industry in America, and the possible future of this union, most importantly in the race for a more environmentally-sound vehicle.And once again referring to the companya#39;s image problems, he added: aquot;Thata#39;s not a very clearly denned hook to hang your marketing hat on, is it? ... The Lancer was powered by a 2.0-liter, 120-horsepower four with a five-speed manual or four -speed automatic transmission. ... expected to take on Subarua#39;s Impreza WRX.38 As for the Lancera#39;s older sibling, the Galant, the magazine reported in 2002 that itsanbsp;...

Title:Driving from Japan
Author:Wanda James
Publisher:McFarland - 2005-01-01


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