Doing E-Business

Doing E-Business

4.11 - 1251 ratings - Source

This practical, authoritative guide shatters many e-business myths (equal competition among players, the disappearance of brand loyalty), employing concrete examples from many types of companies as well as tricks of the trade that you can ...

Title:Doing E-Business
Author:David Taylor, Alyse D. Terhune
Publisher:John Wiley & Sons - 2002-03-14


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